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their own reports and analyze our data. Hopefully this data will help accelerate these trends, for the benefit of both the reader and the newly signed author. Why is that decision fatal? The other eye-popper here is that indie authors are outselling the Big Five. Our data shows quite conclusively that mid-list titles earn more for self-published authors than they do for the traditionally published. What emerges is, to my knowledge, the clearest public picture to date of whats happening in this publishing revolution. We hear that authors stand no chance if they self-publish and that most wont sell more than a dozen copies in their lifetime if they. These reports can be run so long as books are ranked. The information was there all along; grabbing a useful quantity of it simply required someone like my co-author to come along and snag.

Most surveys on the book selling industry totally ignored/underestimated self publishing sales. Carrots and Sticks: Unlock the Power of Incentives to Get Things Done Ian Ayres. Free shipping on qualifying offers. Could you lose weight if you put 20, 000 at risk? Would you finally set up your billing software if it meant that your favorite charity would earn a new contribution?

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Speaking as both of these, I count this a good thing. The first run grabbed data on nearly 7,000 e-books from several bestselling genre categories on Amazon. The much higher royalties and other advantages, such as price, seem to counterbalance the experience and marketing muscle that traditional publishers wield. But at least they stand a chance. When I faced these decisions, I had to rely on my own sales data and nothing more. At the top of the charts, the dominance of e-books is even more extreme. By tweaking the values in the yellow areas of the spreadsheet, you are able to play around with the data yourself. Instead of feeling any sort of confirmation bias, my immediate reaction was to reject these findings. Here we have 7,000 e-books as they are selling on any given day, which also serves to move the discussion away from misleading outliers and into the more interesting midlist. Thats the entire Big Five. We all like to think our manuscript is one of these. Or when top traditionally published authors decide to self-publish, as artists in other fields are doing?

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